Zoe runs a sports media website that caters to fans of many different types of sports. She's starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What's a compelling reason for Zoe to use Affinity Audiences?

Affinity Audiences allow her to reach sports fans who've opted in to receive emails about sports.

Affinity Audiences allow her to reach sports enthusiasts.

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.

Affinity Audiences allow her to reach sports fans who've previously visited her website.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?


Explanation: The correct answer is **Affinity Audiences allow her to reach sports enthusiasts**. Zoe's sports media website caters to a diverse audience interested in various sports. Affinity Audiences in Google Display Ads are a perfect fit for her campaign because they enable her to target users who have demonstrated a strong interest or passion for sports-related content, even if they haven't visited her website before. Affinity Audiences are curated based on users' long-term interests, habits, and passions, allowing Zoe to connect with a broader audience of sports enthusiasts across the web. By leveraging Affinity Audiences, Zoe can ensure that her ads are shown to users who are more likely to engage with sports-related content, increasing the relevance and effectiveness of her Display Ads campaign. This targeting method offers Zoe an efficient way to expand her reach and connect with her desired audience segment, ultimately driving more traffic and engagement to her sports media website. Therefore, Affinity Audiences provide Zoe with a compelling reason to effectively target sports enthusiasts and maximize the success of her Display Ads campaign.
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