Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the "Influence consideration" marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Similar Audiences are generated by Google Ads based on the interests and behaviors of users on your existing remarketing lists. Google finds new users whose search behavior and browsing patterns are similar to those on your remarketing lists, effectively expanding your reach to new, qualified prospects. This aligns with "Audience interest around different topics." "Users actively researching and intending to buy new products or services" describes in-market audiences, which are distinct from Similar Audiences. "Input from specific landing pages and keywords" and "Input from keywords, URLs, and apps" are more characteristic of custom segments or contextual targeting, not the automatic generation of Similar Audiences.