Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)
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Correct answer: The review of marketing best practices checklists, The adjustment of bids during seasonal events, Creative-level testing and rotation.
Why this is the answer
Google Ads AI can automate several marketing behaviors. It can review marketing best practices checklists by analyzing campaign performance against established guidelines and suggesting improvements. AI can also adjust bids during seasonal events, leveraging historical data and real-time signals to optimize performance during peak periods. Finally, AI is adept at creative-level testing and rotation, automatically serving different ad variations and identifying which ones perform best to maximize engagement and conversion. Keeping bids consistent during seasonal events is incorrect because AI would typically adjust bids to capitalize on or mitigate seasonal fluctuations. Product-level testing and rotation is not a core AI-powered feature in the same way as creative testing; while AI can inform product strategy, it doesn't directly rotate products in ads.
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