Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $28,000 to generate 1,400 conversions and a CPA of $20

An investment of $30,000 to generate 1,500 conversions and a CPA of $20

An investment of $21,000 to generate 1,400 conversions and a CPA of $15

An investment of $40,000 to generate 2,000 conversions and a CPA of $20


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?


Explanation: The correct answer is **An investment of $40,000 to generate 2,000 conversions and a CPA of $20**. Molly's goal is to clear her remaining stock and generate more sales, even if it means increasing her CPA and investment. The Performance Planner is a valuable tool for forecasting and optimizing ad spend to achieve specific marketing goals. By increasing her investment to $40,000, Molly can generate 2,000 conversions, which aligns with her objective of clearing stock. Although the CPA increases to $20, Molly is willing to accept a higher cost per acquisition in exchange for generating more sales and clearing her inventory. This plan not only ensures that Molly achieves her desired number of conversions but also maximizes the effectiveness of her marketing budget by investing in a strategy that aligns with her business objectives.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides