Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Molly's goal is to generate more sales (conversions) and she is willing to increase her CPA and investment. The correct plan shows an increase in investment ($40,000 vs. $25,500), an increase in conversions (2,000 vs. 1,500), and an increase in CPA ($20 vs. $17), aligning perfectly with her objectives. The other options are incorrect because: An investment of $30,000 to generate 1,500 conversions and a CPA of $20: This plan increases investment and CPA but does not increase conversions, which is Molly's primary goal. An investment of $28,000 to generate 1,400 conversions and a CPA of $20: This plan increases investment and CPA but decreases conversions, which goes against Molly's goal. An investment of $21,000 to generate 1,400 conversions and a CPA of $15: This plan decreases investment and conversions, which is the opposite of what Molly wants to achieve.