Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

The selected options are correct because location targeting and device targeting represent two fundamental pillars of Google Ads optimization, allowing advertisers to control where and how their ads are physically and digitally delivered. Location targeting ensures that marketing budgets are spent efficiently by serving ads only in the specific geographic areas—such as countries, cities, or custom radii—where an advertiser's products or services are available. Similarly, device targeting provides the flexibility to reach customers across the modern multi-screen landscape, including desktops, tablets, and smartphones, or to prioritize specific platforms based on where a particular audience is most likely to convert. In contrast, the other options—employment and occupancy targeting—are not standard native targeting segments within the Google Display Network, making geographic and hardware-based controls the reliable choices for campaign optimization.