Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Target return on ad spend (Target ROAS)
Target impression share
Maximize conversions
Maximize clicks
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Explanation: The correct answer is **Maximize clicks**. Jasmine's primary goal is to drive as many potential customers to her website as possible within a set budget. Maximize clicks bidding strategy is well-suited for this objective as it automatically adjusts bids to get as many clicks as possible within the specified budget. This approach ensures that Jasmine's ads are prominently displayed to users who are more likely to click on them, thereby maximizing the traffic to her website. By leveraging Maximize clicks bidding strategy, Jasmine can efficiently allocate her budget to drive the desired outcome of increasing website visits, ultimately helping to achieve her marketing goals within the budget constraints.
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