When creating an account structure designed to improve AI-powered solutions' performance, which is a best practice?

Building campaigns around specified manual optimization levers

Segmenting account structure via device and match type with the aim of customizing creative

Creating the most campaigns possible in order to reach business goals

Focusing account structure on business goals as opposed to channel silos


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?


Explanation: The selected answer is **Focusing account structure on business goals as opposed to channel silos**. This approach is considered a best practice when creating an account structure designed to improve the performance of AI-powered solutions. By aligning the account structure with overarching business objectives rather than channel-specific silos, advertisers can ensure that their campaigns are optimized to deliver results that directly contribute to the organization's bottom line. This holistic approach enables AI algorithms to prioritize optimizations based on the desired outcomes, whether it's driving website traffic, increasing conversions, or maximizing return on ad spend (ROAS). Instead of being constrained by channel-specific strategies, such as device or match type segmentation, advertisers can leverage AI's capabilities to optimize campaigns across various channels and touchpoints to achieve overarching business goals. This alignment fosters synergy between marketing efforts and business objectives, leading to more efficient resource allocation, improved campaign performance, and ultimately, greater business success. Therefore, focusing the account structure on business goals enables advertisers to leverage the full potential of AI-powered solutions and drive meaningful results that align with the organization's strategic priorities.
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