An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.
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Correct answer: Headlines, Images.
Why this is the answer
Headlines and Images are essential building blocks for automated ad creation in Google Display campaigns, specifically for Responsive Display Ads. Google Ads uses these assets, along with descriptions and logos, to automatically generate various ad combinations that fit different ad spaces. Without headlines and images, the system lacks the core creative components needed to assemble an ad. Keywords are used for targeting, not for ad creation itself. Videos can be used in some Display ad formats, but they are not a mandatory building block for automated ad creation across all Responsive Display Ad variations, unlike headlines and images.
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