Viktor's been tracking the conversions in his Display campaign for the last 30 days. He's had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Revenue-focused bidding

Awareness-based bidding

Conversion-focused bidding

Consideration-focused bidding


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?


Explanation: The correct answer is **Revenue-focused bidding**. Target return on ad spend (ROAS) is a type of automated bidding strategy that focuses on maximizing revenue by optimizing ad spend to achieve a specific return on investment (ROI) goal. In Viktor's case, he plans to use target ROAS as his bidding strategy, which means he aims to generate a certain level of revenue relative to his advertising spend. By setting a target ROAS, Viktor instructs the Google Ads system to automatically adjust his bids to maximize the value of his conversions and ensure that his advertising investment generates the desired return in terms of revenue. This strategy is particularly suitable for businesses like Viktor's that prioritize driving revenue and want to ensure that their advertising efforts are cost-effective and yield profitable results. With target ROAS bidding, Viktor can optimize his Display campaign to focus on generating revenue efficiently, thereby helping him achieve his business objectives and maximize the return on his advertising investment.
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