What are two reasons a marketer might use responsive display ads? Choose two.

Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.

Improved communication: Respond immediately to any website visitor query with an automated speech system or text.

Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.

Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What are two reasons a marketer might use responsive display ads? Choose two.


Explanation: The correct answers are **Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats** and **Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory**. Responsive display ads offer cost-effectiveness by allowing advertisers to potentially achieve more conversions at a similar cost-per-acquisition compared to other Display ad formats. This is because responsive display ads automatically adjust their size, appearance, and format to fit various ad slot sizes, maximizing their visibility and relevance across different placements. Additionally, responsive display ads provide extended reach by serving in most ad slot sizes, catering to both native and non-native inventory. This broader reach increases the likelihood of reaching a diverse audience across different websites and platforms, thereby maximizing the exposure and impact of the advertising campaign. Overall, these features make responsive display ads a valuable option for marketers seeking efficient and extensive reach in their advertising efforts.
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