What are two reasons a marketer might use responsive display ads? Choose two.
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Correct answer: Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats., Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory..
Why this is the answer
Responsive Display Ads provide a dual benefit by offering extended reach and a cost-effective way to drive performance, as they automatically adjust their size, appearance, and format to fit almost any available ad slot across the Google Display Network, including both native and non-native inventory. This flexibility ensures that an advertiser's message can appear in diverse placements that standard image ads might not fit, significantly increasing the total number of potential impressions. Furthermore, by using machine learning to test different combinations of assets—such as headlines, images, and descriptions—Google optimizes for the highest performing versions, often resulting in more conversions at a similar cost-per-acquisition compared to other Display formats.
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