Quinn recently launched a Display campaign for his women's clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Remarketing is a powerful bottom-of-funnel strategy specifically designed to re-engage users who have previously interacted with a website but left without completing a desired action. By isolating a segment of cart abandoners - users who demonstrated high purchase intent by adding items to their basket - an advertiser can deliver highly targeted, personalized messaging. Providing a specialized incentive, like a promotional discount code, directly addresses potential friction points (such as price hesitation) and encourages these warm leads to return and finalize their transactions. This strategy directly solves the issue of high traffic but flat sales by focusing the budget on the audience statistically most likely to convert.