Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

Google Ads is designed to help businesses achieve their online goals by connecting with potential customers effectively. By "boosting conversions," Google Ads uses various targeting options (like keywords, demographics, and interests) to show ads to users who are most likely to take a desired action (e.g., purchase, sign up) at the precise moment they are searching or browsing relevant content. This focuses advertising spend on high-intent users. Simultaneously, Google Ads helps businesses "reach a wider audience and maximize exposure" through its vast network, including Google Search, YouTube, Gmail, and millions of partner websites. This allows businesses to present their message to a broad yet relevant audience, increasing brand awareness and potential customer engagement. The incorrect options are: Google Ads only places ads on Google's network, not "every available search engine." Google Ads is an advertising platform, not a business coach for transitioning to online-only operations. Google Ads does not "cap the number of ads you pay for" in a restrictive sense; rather, you set budgets, and ads run until the budget is met or paused.