Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

Google Ads provides advertisers with complete control over their budget, allowing them to set daily or campaign-level spending limits. This means a business can decide exactly how much it wants to spend, ensuring it doesn't exceed its financial capacity. This flexibility directly addresses the client's concern about affordability, as they can start with a budget they are comfortable with and scale up as they see results. "Google Ads doesn’t charge for clicks that don’t convert" is incorrect because Google Ads primarily operates on a Cost-Per-Click (CPC) model, meaning advertisers pay for clicks regardless of conversion. "Google Ads offers separate auctions for low budgets" is incorrect; all advertisers participate in the same auction system, though bid strategies can be tailored. "Google Ads guarantees phone calls to your business" is incorrect; while Google Ads can drive calls, it cannot guarantee a specific outcome.