Amanda uses "Influence consideration" as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda's campaign?

For the "Influence consideration" marketing objective, the goal is to encourage users to explore your products or services. In-Market audiences are ideal because they target users actively researching products or services similar to yours, indicating a strong likelihood of considering a purchase. Custom Intent audiences allow you to reach users who have recently searched for specific keywords on Google, demonstrating a clear intent to learn more. Similar Audiences expand your reach by finding new users with interests and behaviors similar to those of your existing website visitors or customers, effectively identifying new potential considerers. Affinity Audiences are generally better suited for the "Build awareness" objective as they target users based on broad interests, not active consideration. Custom Affinity audiences are also more aligned with awareness or reaching niche interest groups rather than users in the consideration phase.