A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)

Forecast the impact of different budgets to understand how performance may change.

Identify the opportunity size for upcoming seasonal periods of increased sales.

Understand which billing method is best suited for an account.

Review how much each keyword in a campaign has spent over the past month.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)


Explanation: The selected answers are **Forecast the impact of different budgets to understand how performance may change** and **Identify the opportunity size for upcoming seasonal periods of increased sales**. Performance Planner offers valuable assistance to the digital marketing manager in budget planning by providing insights and forecasting capabilities. Firstly, Performance Planner can forecast the impact of different budgets, allowing the manager to understand how changes in budget allocation may affect campaign performance and outcomes. By simulating various budget scenarios, the manager can make informed decisions about budget allocation to maximize the desired outcomes, such as conversions or revenue. Secondly, Performance Planner can identify the opportunity size for upcoming seasonal periods of increased sales. By analyzing historical data and market trends, the tool can predict the potential impact of seasonal fluctuations in consumer behavior on campaign performance. This insight enables the manager to adjust budgets and strategies accordingly, ensuring that advertising efforts are optimized to capitalize on peak periods of demand and maximize ROI. Therefore, by leveraging Performance Planner's forecasting capabilities and insights into seasonal trends, the digital marketing manager can make data-driven decisions and effectively plan budgets to achieve desired business objectives.

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