A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)

The selection is correct because Performance Planner serves as a sophisticated simulation tool that uses billions of search queries and real-time auction data to forecast the impact of different budgets to understand how performance may change, allowing the manager to visualize the trade-off between spend and conversion volume before committing funds. By modeling various spending scenarios, the tool helps advertisers find the "sweet spot" where incremental spend still yields a positive return, effectively removing the guesswork from budget allocation. Furthermore, it is designed to identify the opportunity size for upcoming seasonal periods of increased sales, using historical data and predictive machine learning to highlight when a surge in consumer demand is expected. This allows the manager to proactively secure the necessary budget to capture peak traffic, ensuring that AI-powered bidding strategies have enough liquidity to maximize results during the most profitable windows of the year.