Howard's in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He'd like to influence customer consideration, but his niche audience isn't covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Keywords

URLs

Offline conversions

Topics

Negative keywords


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)


Explanation: In Howard's scenario, where he aims to influence customer consideration with a niche audience not covered by an In-market audience segment, he can effectively utilize **Keywords** and **URLs** as data inputs to best represent his audience when setting up his Custom Intent audiences targeting option. Keywords allow Howard to specify relevant terms or phrases that his target audience might use when searching for products or services related to his niche, helping Google identify users who demonstrate intent or interest in those topics. URLs enable Howard to input specific web addresses or pages that his target audience frequently visits, indicating their online behavior and preferences. By leveraging both keywords and URLs, Howard can create a highly tailored Custom Intent audience that accurately reflects the interests, preferences, and online activities of his niche audience, maximizing the relevance and effectiveness of his Display campaign in influencing customer consideration within his target market. Therefore, selecting keywords and URLs as the data inputs for Custom Intent audiences targeting aligns with Howard's objective of reaching his niche audience effectively in the absence of an In-market audience segment.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides