Howard's in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He'd like to influence customer consideration, but his niche audience isn't covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Custom Intent audiences allow you to reach people who are actively researching products or services similar to yours, even if they aren't covered by Google's predefined In-market segments. To define these audiences, Google Ads uses keywords and URLs. By providing relevant keywords, Howard can tell Google what his target audience is searching for. Similarly, providing URLs of websites his target audience visits helps Google understand their interests and online behavior. Negative keywords are used to exclude irrelevant searches, not to define an audience. Topics are a broader targeting method and less precise for custom intent. Offline conversions are a measurement metric, not a targeting input.