If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

Target impression share

Maximize conversions

Maximize clicks

Enhanced cost-per-click (eCPC)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?


Explanation: If visibility is the primary campaign goal, the most effective bidding strategy for an advertiser to use would be **Target impression share**. This bidding strategy allows advertisers to specify where their ads appear on the search engine results page (SERP) in terms of ad position or the percentage of impressions they want to capture. By setting a target impression share, advertisers can prioritize maximizing the visibility of their ads, ensuring they appear prominently to users searching for relevant keywords or phrases. This approach is particularly beneficial for advertisers whose primary objective is to increase brand visibility, awareness, and exposure, as it focuses on maximizing ad impressions rather than clicks or conversions. By utilizing the Target impression share bidding strategy, advertisers can effectively increase the likelihood of their ads being seen by their target audience, thus achieving their campaign goal of improving visibility and brand recognition in the digital marketplace. Therefore, selecting Target impression share as the most effective bidding strategy aligns with the advertiser's objective of prioritizing visibility as the primary campaign goal.
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