Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Increase sales

Drive action

Influence consideration

Build awareness


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?


Explanation: When creating his Display campaign for his scuba-diving business, Frank should choose the marketing objective of **Influence consideration**. This objective aligns perfectly with Frank's goal of engaging with users who are researching scuba-diving lessons. 'Influence consideration' aims to persuade potential customers to explore and consider Frank's offerings further, encouraging them to move along the decision-making process and ultimately choose his business for their scuba-diving needs. By selecting this objective, Frank can effectively reach users who are actively researching scuba-diving lessons, whether they are exploring different options or comparing providers. Through engaging ad creatives and relevant messaging, Frank can influence these users' consideration and increase the likelihood of them choosing his scuba-diving business for lessons and equipment. This marketing objective is well-suited for Frank's campaign as it focuses on nurturing potential customers during the consideration phase, driving them towards making a decision in favor of his business. Therefore, selecting 'Influence consideration' as the marketing objective for his Display campaign is the most appropriate choice for Frank to achieve his goal of engaging with users researching scuba-diving lessons effectively.
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