Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Shopping campaigns are ideal for Marisol because they allow advertisers to showcase product images, prices, and store information directly in the ad. This directly addresses her need to show images of products and advertise both online and local inventory. Shopping ads drive traffic to the website for online purchases and to local stores for in-person shopping, fulfilling her objective to boost traffic to both. Search campaigns primarily use text ads. Video campaigns focus on video content. Display campaigns show image ads across a network of websites but are less specialized for product-specific inventory promotion compared to Shopping campaigns.