What's one benefit of using responsive display ads?

One of the primary benefits of Responsive Display Ads is that they can run on native inventory, allowing your brand to blend seamlessly into the look and feel of a publisher's website or app. Unlike standard image ads that are restricted to specific fixed-size slots, Responsive Display Ads use Google's machine learning to transform your assets into native formats that match the font, color, and style of the surrounding content. This flexibility not only improves the user experience by making the ads feel less intrusive but also significantly expands your reach across millions of placements that do not support traditional banner sizes.