How can campaign performance be improved through the use of Explanations?

By letting marketers see the top asset combinations for each campaign type in an account

By letting marketers review recommendations for headlines and descriptions in order to make stronger ads

By letting marketers understand why performance changes were made in just a few clicks

By letting marketers determine what level a budget should at in order to achieve maximum performance


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How can campaign performance be improved through the use of Explanations?


Explanation: The selected answer is **By letting marketers understand why performance changes were made in just a few clicks**. Explanations in Google Ads provide valuable insights into the factors influencing campaign performance changes, enabling marketers to quickly understand the reasons behind fluctuations in metrics such as clicks, impressions, and conversions. By accessing Explanations, marketers can efficiently identify the root causes of performance shifts, whether they are attributed to changes in bidding strategies, ad creatives, targeting settings, or external factors such as market trends or competitor actions. This granular understanding empowers marketers to make informed decisions and take timely actions to optimize campaign performance. Instead of spending time manually analyzing data or conducting extensive troubleshooting, marketers can leverage Explanations to gain immediate insights and prioritize optimization efforts effectively. As a result, Explanations streamline the performance evaluation process, facilitate data-driven decision-making, and ultimately contribute to improving the effectiveness and efficiency of advertising campaigns in Google Ads.
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