Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn't make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

The Drive action marketing objective is the correct choice for Catherine because it is specifically designed for remarketing strategies aimed at re-engaging past website visitors who did not complete a purchase. While objectives like "Build awareness" or "Influence consideration" focus on reaching new users or educating potential customers, the "Drive action" goal prioritizes conversions by utilizing tools like standard and dynamic remarketing to show tailored ads to people who have already interacted with her pet store. By selecting this objective, Google’s machine learning will optimize her campaign to reach these high-intent users at the right moment, encouraging them to return to the site and finalize their transaction.