Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

Similar Audiences

In-Market audiences

Custom Intent audiences

Demographic targeting


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?


Explanation: To expand upon her successful Google Display remarketing campaign, Kim should choose the targeting option of **Similar Audiences**. Similar Audiences allow advertisers to reach new users who share characteristics and behaviors similar to those of their existing remarketing audience. By analyzing the browsing behavior, interests, and demographics of users who have previously interacted with her website or engaged with her remarketing ads, Google generates a new audience segment composed of users who exhibit similar traits and behaviors. This targeting option enables Kim to expand her reach beyond her existing remarketing audience to reach potential customers who are likely to be interested in her products or services based on their similarities to her current audience. By leveraging Similar Audiences, Kim can effectively scale her remarketing efforts, reach a larger pool of potential customers, and drive additional conversions on her website. Therefore, selecting Similar Audiences as the targeting option for expanding her Google Display remarketing campaign is the correct choice for Kim to capitalize on her campaign's success and maximize its impact.
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