Millie is managing a Google Ads campaign for a new client who's tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

Conversion-focused bidding is ideal because the client is tracking all important post-click actions and values each conversion equally. Strategies like Target CPA (Cost-Per-Acquisition) or Maximize Conversions fall under conversion-focused bidding and are designed to drive as many conversions as possible within a given budget or at a target cost. Awareness-based bidding (e.g., Target Impression Share) aims to maximize visibility, which isn't the primary goal here. Consideration-focused bidding (e.g., Maximize Clicks) focuses on driving traffic, but not necessarily conversions. Revenue-focused bidding (e.g., Target ROAS) is used when conversion values differ and the goal is to maximize revenue, which isn't the case since all conversions are valued equally.