What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
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Correct answer: Simulation, Validation.
Why this is the answer
Performance Planner helps you understand potential campaign performance through simulation and validation. Simulation allows you to forecast how changes to your bids, budgets, or campaign settings might impact key metrics like conversions and spend, without actually implementing those changes. This helps you explore different scenarios. Validation refers to Performance Planner's ability to confirm or refute your existing campaign strategies by showing projected outcomes based on historical data and machine learning. It helps you validate if your current approach is optimal or if adjustments are needed to achieve your goals. Distribution, differentiation, and instrumentation are not core functions of Performance Planner.
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