A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)

The selection is correct because the optimization score acts as a real-time health check that allows the pizza chain to identify how much existing opportunity for improvement their campaigns have by providing a percentage-based ranking of current performance versus potential. By surfacing specific, data-driven recommendations—such as adding new keyword themes or adjusting bidding strategies—the score highlights exactly how campaigns can be improved to better meet business goals. Furthermore, the shop can save time by accepting and immediately applying recommendations tailored to their business through the "Apply" button, which allows the AI to execute complex optimizations instantly. This automated approach ensures that even a local business with limited resources can maintain a competitive edge across multiple accounts, as the system continuously analyzes historical data and auction signals to provide customized actions that drive higher efficiency and better overall ROI.