A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.

To create a Google Display campaign, a retailer must provide creative assets and a budget amount as these are foundational inputs required for the system to function and serve ads. Creative assets—such as high-quality images, logos, and headlines—are the essential building blocks that Google’s machine learning uses to assemble the actual advertisements that users see across the web. Meanwhile, the budget amount is a mandatory structural requirement that tells the system exactly how much the retailer is willing to spend on average per day, allowing Google’s bidding algorithms to pace delivery and compete in auctions effectively. Without these two specific inputs, the campaign lacks both the visual material to display and the financial parameters necessary to participate in the Google Display Network's bidding process.