Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

The Performance Planner is a Google Ads tool designed to help advertisers plan their advertising spend and predict how changes to campaigns might impact performance. It specifically focuses on optimizing bids and budgets. By using the Performance Planner monthly, you can forecast how different bid strategies and budget allocations will affect key metrics like conversions and conversion value, allowing you to make informed decisions to maximize your return on investment. While ad extensions, keywords, and ads are crucial components of a Google Ads account, the Performance Planner's primary function is not to directly optimize these elements but rather to predict performance based on adjustments to your spending (bids and budgets).