Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

Custom Intent audiences

Affinity audiences

Standard remarketing

In-Market audiences

Demographic targeting


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)


Explanation: When creating a Display campaign with the goal of building awareness, Lucy can utilize two suitable targeting options: **Affinity audiences** and **Demographic targeting**. Affinity audiences allow Lucy to reach users who have demonstrated a strong interest in specific topics related to her campaign objective, thereby increasing the likelihood of engaging with her ad content and building awareness for her brand or products among relevant audiences. Additionally, Demographic targeting enables Lucy to refine her audience based on factors such as age, gender, income, and parental status, allowing her to tailor her messaging and creative assets to resonate with specific demographic segments that are most relevant to her awareness-building goals. By leveraging Affinity audiences and Demographic targeting, Lucy can effectively reach and engage with her desired audience segments, driving increased awareness and visibility for her Display campaign. Therefore, selecting Affinity audiences and Demographic targeting accurately reflects the two targeting options that are suitable for Lucy to use when aiming to build awareness with her new Display campaign.
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