Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

Affinity audiences and Demographic targeting are the correct choices for building awareness because they focus on reaching a broad group of people based on who they are and what they are generally interested in, rather than their immediate purchase intent. By using Demographic targeting, Lucy can filter her reach by age, gender, or parental status to ensure her brand message finds the right "top-of-funnel" population, while Affinity audiences allow her to connect with users who have a long-standing passion for a specific lifestyle or topic. Unlike remarketing or In-Market audiences, which target users already further along in the buying journey, these two options prioritize scale and brand introduction to a relevant, high-level audience.