The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

Automated bidding leverages machine learning to analyze vast amounts of data and set bids in real-time, saving advertisers significant time compared to manual bidding. This machine learning capability also allows automated bidding to be auction-specific, optimizing bids for each individual auction based on various signals (device, location, time of day, etc.) to increase the probability of a conversion. While automated bidding aims to improve performance, it does not guarantee reduced conversion costs, as many factors influence this. Bidding only for clicks from a specific group or serving ads only at specific times are targeting or scheduling features, not core benefits of automated bidding itself.