To describe Google Tag Manager, what two capabilities would you choose? Choose two.
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Correct answer: You'd say it has collaboration and versioning capabilities., You'd say it allows you to quickly and easily update tags on your website or mobile app from a web interface..
Why this is the answer
Google Tag Manager (GTM) is a tag management system that allows users to quickly and easily update tags and code snippets on their website or mobile app from a web interface without needing to modify the website's code directly. This streamlines the process of implementing and managing various marketing and analytics tags. GTM also includes robust collaboration features, enabling multiple users to work on tag configurations, and versioning capabilities, which allow users to track changes, revert to previous versions, and manage different tag environments (e.g., development, staging, production). The incorrect options are: GTM can deploy and modify both first-party and third-party tags, not just third-party. GTM is a tag management system, not a JavaScript framework, and it's used to manage tags, not to add them directly to web pages in the traditional coding sense.
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