Why might there be a difference in the conversion date between Google Ads and Google Analytics?
Choose an answer
Tap an option to check your answer.
Correct answer: There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion..
Why this is the answer
The correct answer highlights a key distinction in how Google Ads and Google Analytics report conversion dates. Google Analytics attributes a conversion to the actual date the conversion event occurred. Google Ads, however, often attributes conversions to the date of the ad interaction (e.g., click or impression) that led to the conversion, even if the conversion itself happened days later. This difference in attribution models for dating conversions is the primary reason for discrepancies. The other options are incorrect because Google Analytics does not attribute conversions to impressions, nor does Google Ads attribute conversions to the day they happen if the interaction occurred on a different date.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed