An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?

Target ROAS

Maximize clicks

Maximize conversions

Target conversion value


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?


Explanation: The selected answer is **Target ROAS**. For an online retailer aiming to increase the value derived from their Search campaigns and meet a specific target return on ad spend (ROAS) metric set by the Chief Marketing Officer, implementing a Smart Bidding strategy aligned with this objective is crucial. Target ROAS (Return on Ad Spend) is the ideal fit for this organization because it allows advertisers to optimize bids automatically to achieve a specific ROAS target. By leveraging machine learning algorithms and historical data, Target ROAS bidding adjusts bids in real-time to maximize the conversion value while ensuring that the return on ad spend meets or exceeds the predefined target set by the CMO. This strategy enables the retailer to focus on driving the highest possible value from their Search campaigns, effectively balancing investment and return to achieve their business objectives. By implementing Target ROAS bidding, the retailer can optimize campaign performance, enhance efficiency, and ultimately drive higher profitability from their advertising efforts in the competitive online marketplace.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides