What are three factors that influence conversion volume, along with conversion delay? Choose three.
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Correct answer: Changes to attribution model, Changes in competition or seasonality, Changes to ads.
Why this is the answer
Conversion volume is directly affected by how conversions are counted, market dynamics, and the ads themselves. Changes to the attribution model alter how credit is assigned to touchpoints, thereby impacting reported conversion numbers. Fluctuations in competition or seasonality can increase or decrease user demand and ad effectiveness, leading to changes in conversion volume. Modifications to ads, such as creative, targeting, or bids, directly influence ad performance and, consequently, conversion rates and volume. Conversion delay is a separate factor that influences when conversions are recorded, but not the total volume itself. Changes to discrepancy model and default browser are not direct factors influencing conversion volume.
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