A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

Viewing an online advertisement for a car indicates the awareness stage because the customer is just beginning to recognize a need or interest. They are passively consuming information about cars, suggesting initial exposure rather than active engagement or intent to purchase. Filling out an email subscription form or calling for a test drive signifies the consideration or intent stage, as these actions show a deeper level of interest and a desire for more specific information or direct interaction. Recommending a car on social media suggests a post-purchase or loyalty stage, where the customer has already made a purchase and is now advocating for the product.