How would you describe a campaign that fell short of its target goal?
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Correct answer: As a search campaign that had an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10..
Why this is the answer
This option describes a campaign that fell short of its target goal because the actual return on ad spend ($10) was significantly lower than the expected increase ($50.12). The other options describe campaigns that either met their target goal (expected and actual lift were the same) or exceeded their target goal (actual lift was higher than expected). A campaign "falling short" means its performance was worse than anticipated.