After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?

One that's done in-store only and doesn't require the customer to have interacted with your ad.

One in which a customer sees and interacts with the marketing manager's ad, but then doesn't complete a conversion on their site.

One in which a customer sees but doesn't interact with the marketing manager's ad, and then later completes a conversion on their site.

One in which there are only conversions from browsers that don’t allow cross-site cookies.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?


Explanation: The action that could be called a view-through conversion is one in which a customer sees but doesn't interact with the marketing manager's ad, and then later completes a conversion on their site. This option is correct because view-through conversions represent instances where a user is exposed to an advertiser's display or video ad but does not click on it, yet still completes a conversion on the advertiser's website at a later time. In other words, the ad impression contributes to the user's decision-making process and influences their eventual conversion, even though the user did not directly interact with the ad by clicking on it. This attribution model recognizes the indirect impact of display and video advertising on driving conversions and provides valuable insights into the effectiveness of these ad formats in generating meaningful customer actions. The other options listed—conversions done in-store only, conversions where the customer interacts with the ad but doesn't complete a conversion, or conversions from browsers that don’t allow cross-site cookies—are not accurate descriptions of view-through conversions and therefore are incorrect choices.

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