After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?

A view-through conversion (VTC) occurs when a user sees an impression of your display or video ad but does not click on it, and then later completes a conversion on your website within a specified lookback window. This metric helps attribute conversions to ad exposure even without a direct click. The option "One in which a customer sees but doesn't interact with the marketing manager's ad, and then later completes a conversion on their site" accurately describes this scenario. The other options are incorrect because they describe in-store conversions without ad interaction, ad interactions without conversion, or conversions limited by cookie restrictions, none of which define a view-through conversion.