To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?

Conversion rate measures the percentage of ad clicks or other ad interactions that result in a conversion. It directly answers how often an interaction leads to a desired action, like a purchase or sign-up. Conversion value-per-click indicates the total value generated from conversions divided by the total number of clicks, focusing on monetary return rather than frequency. Conversion value-per-cost shows the total conversion value divided by the total cost, highlighting return on ad spend. Cost-per-conversion calculates the average cost of each conversion, focusing on efficiency rather than the likelihood of conversion from an interaction.