What platform uses event-based data instead of session-based data?

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Universal Analytics

Google Analytics Classic

Google Analytics 4


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What platform uses event-based data instead of session-based data?


Explanation: The platform that uses event-based data instead of session-based data is **Google Analytics 4**. This option is correct because Google Analytics 4 (GA4) is designed to shift from a session-based model to an event-based model for data collection and analysis. In GA4, each user interaction or activity on a website or app is treated as a separate event, allowing for a more granular and flexible approach to tracking user behavior and engagement. Unlike traditional analytics platforms like Universal Analytics and Google Analytics Classic, which primarily focus on session-based metrics such as pageviews and sessions, GA4 emphasizes event-based tracking to capture a wider range of user interactions, including clicks, page views, video plays, scroll depth, and conversions. By collecting and analyzing events, GA4 provides deeper insights into user behavior, enabling marketers to better understand the customer journey, optimize user experiences, and measure the effectiveness of marketing campaigns. This shift to an event-based data model reflects the evolving needs of businesses and marketers in today's digital landscape, where customer interactions are increasingly complex and multifaceted. Therefore, Google Analytics 4 is the platform that uses event-based data, making it the correct answer to the quiz question.
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