What platform uses event-based data instead of session-based data?

Google Analytics 4 (GA4) uses an event-based data model, meaning every user interaction, from page views to clicks and video plays, is treated as an event. This provides a more flexible and unified way to measure user behavior across websites and apps. Universal Analytics and Google Analytics Classic both rely on a session-based model, where interactions are grouped into sessions, which are time-bound periods of activity. Google Ads Conversion Tracking focuses specifically on tracking conversions defined within Google Ads, rather than providing a comprehensive analytics platform with a distinct data model like GA4.