If you're a digital marketing consultant, how would you describe the Google tag to your new advertiser?

You'd describe it as a tag snippet for Google Shopping that's needed for tracking.

You'd describe it as a JavaScript framework, also known as gtag.js.

You'd describe it as what will replace Tag Manager, which has less accurate data.

You'd describe it as being used to deploy and modify both Google and third-party tags.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?


Explanation: As a digital marketing consultant, when describing the Google tag to a new advertiser, I would explain it as **a JavaScript framework, also known as gtag.js**. This option is correct because the Google tag, commonly referred to as gtag.js, is a lightweight JavaScript framework developed by Google for managing and deploying tracking tags on websites. It enables advertisers to implement various tracking and analytics tags, including Google Analytics, Google Ads conversion tracking, and other third-party tags, without the need for complex code modifications or multiple tag implementations. Gtag.js offers a simplified and streamlined approach to tag management, allowing advertisers to track user interactions, measure campaign performance, and gather valuable insights into website or app engagement. By describing the Google tag as a JavaScript framework, the new advertiser can understand its fundamental purpose and functionality in facilitating the implementation of tracking tags for monitoring and optimizing digital marketing efforts effectively.

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