A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

The attribution report is the correct choice because it contains specialized tools, such as the model comparison report, specifically designed to let advertisers visualize how different attribution models (like data-driven versus last-click) shift credit across various touchpoints. Unlike standard campaign or conversion reports that simply display data based on the currently active model, the attribution report provides the necessary "what-if" analysis to help a marketing analyst understand how changing their settings would mathematically redistribute conversion volume and cost-per-acquisition metrics across their Search Ads.