In what way do view-through conversions get counted?

They get counted as conversions that are recorded when users view and interact with an ad, then never convert.

They get counted as conversions that are recorded when new users view and interact with an ad, then later convert.

They get counted as conversions that are recorded when repeat users view but don't interact with an ad, then later convert.

They get counted as conversions that are recorded when users view but don't interact with an ad, then later convert.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In what way do view-through conversions get counted?


Explanation: View-through conversions are counted as conversions that are recorded when users **view but don't interact with an ad, then later convert**. This option is correct because view-through conversions occur when a user is exposed to an ad impression but does not click on the ad. However, the user later completes a conversion action, such as making a purchase or filling out a form, without directly interacting with the ad again. View-through conversions are attributed to the initial impression of the ad, acknowledging its role in influencing the user's decision-making process, even though the user did not directly engage with the ad at the time of conversion. By recognizing the impact of ad impressions on driving subsequent conversions, view-through conversions provide valuable insights into the effectiveness of display advertising campaigns and help advertisers understand the full customer journey from initial exposure to conversion. Therefore, counting view-through conversions as conversions recorded when users view but don't interact with an ad, then later convert, accurately reflects their role in attributing value to display ad impressions in driving desired actions.

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