In what way do view-through conversions get counted?
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Correct answer: They get counted as conversions that are recorded when users view but don't interact with an ad, then later convert..
Why this is the answer
View-through conversions (VTCs) measure conversions that occur after a user sees an ad but does not interact with it (e.g., click). The user then converts on the advertiser's site at a later time. This metric is particularly relevant for display and video campaigns, where brand awareness and passive exposure can drive conversions even without a direct click. The key distinction is the absence of an ad interaction. The other options are incorrect because they either involve ad interaction, specify "new" or "repeat" users (which isn't a defining characteristic of a VTC), or describe a scenario where a conversion never happens.
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